Mark Ghermezian, CEO of Gynger, has quietly built a company that aims to change how businesses pay for technology. Based in New York, Gynger offers a blend of payments, embedded financing and accounts-payable tooling designed specifically for buyers and sellers of tech from SaaS subscriptions to cloud infrastructure.
From Braze to a new problem to solve
Mark Ghermezian’s track record as a builder is well known he helped create Braze and led it through rapid growth. That experience shaped his instinct for markets where friction meets scale and technology buying is a textbook example. Gynger was born to address that friction many companies scramble to manage vendor terms, cash flow and procurement as they scale. Gynger aims to be the middle layer that smooths those interactions.
What Gynger actually does
At its core, Gynger combines flexible payment rails with financing products so finance and procurement teams can buy the tools they need without draining runway. Customers can extend payments, pull receivables forward, or access non-dilutive capital to cover software and infrastructure spend. The platform also plugs into common vendor ecosystems Gynger lists integrations and vendor coverage that include major cloud and SaaS providers. In short Gynger is positioning itself as a category solution for companies that treat technology as capital-intensive and strategic.
Growth, capital and credibility
Gynger’s traction has attracted investor attention. In mid-2024 the company announced a $20 million Series A round led by PayPal Ventures and a debt facility with CIM that scales up to $100 million a mix that signals both venture backing and balance-sheet capacity to finance customers at scale. That funding gives Gynger the means to underwrite larger vendor programs and to push its product deeper into finance and sales workflows.
Why customers care (and why sales teams listen)
Finance leaders care about runway and predictability; sellers care about closing deals. Gynger’s value pitch speaks to both buyers get improved cash flow and fewer seasonal budget headaches, while sellers can offer flexible terms without becoming credit managers. For go-to-market teams, that can shorten sales cycles and reduce lost deals at quarter end. The company has publicly highlighted use cases across treasury, procurement and revenue operations.
The product edge: software financing that fits modern stacks
Gynger’s product messaging emphasizes modular financing customers can finance software subscriptions, cloud compute and even certain hardware purchases. That approach matters because modern stacks are heterogeneous companies buy from AWS, Snowflake, Okta and dozens more. By treating technology as finance-eligible spend, Gynger turns a patchwork of invoices into a manageable program. The phrase “software financing” captures the shift Gynger isn’t a bank, it’s a finance layer embedded in procurement workflows.
Culture, team and credibility signals
Built In NYC and other local profiles list Gynger as a New York-based startup with a small, focused team a typical pattern for founders who want to move quickly without the bloat of enterprise incumbents. That lean structure lets the company iterate product and partnerships fast, while leaning on the founder’s network for distribution and talent.
Challenges ahead
No matter how tidy the product narrative, Gynger faces the same problems all fintechs do underwriting risk, regulatory nuance across jurisdictions, and the hard work of integrating with finance systems that vary wildly at scale. Additionally, incumbent vendors already offer payment terms and financing partnerships; Gynger must make an operational and commercial case that its approach reduces friction more than existing options. Those are solvable problems, but they require capital, controls and discipline which is why the company’s funding mix matters.
Why this matters now
As spending on cloud and SaaS grows, companies are searching for smarter ways to manage payments without sacrificing speed. Gynger’s timing lines up with that macro trend when technology budgets expand, the need for optionality in payments and financing becomes a strategic lever. If Gynger can keep credit risk controlled while expanding vendor coverage, it could take a meaningful slice of an under-served niche.
What Lies Ahead for Gynger
Gynger is not a household name yet. But with a founder who’s already navigated startup scale once and with a product that answers an increasingly loud CFO problem, the company is worth watching. For finance teams wrestling with growth-era technology bills, Gynger offers a pragmatic alternative treat your tech stack like the critical capital it is, and let payments be a tool, not a blocker.
