Netflix has acquired InterPositive, a filmmaking technology startup created by Ben Affleck, as the streaming company continues to explore how artificial intelligence can support movie production. The deal highlights the growing role of technology in Hollywood and the interest of major studios in tools that can make filmmaking more efficient. Netflix did not disclose the financial terms of the acquisition.
InterPositive was founded in 2022 and focuses on developing artificial intelligence tools designed to help filmmakers during production and post-production. The technology analyzes footage from a specific film project and can assist editors and directors in addressing technical challenges such as missing shots or visual inconsistencies.
Netflix said the tools are designed to support filmmakers rather than replace creative professionals. The company emphasized that artificial intelligence should help improve production workflows while keeping artistic decisions in the hands of directors, writers, actors, and film crews.
Technology Built to Assist the Creative Process
The AI system created by InterPositive studies the footage captured during filming, often known in the industry as daily recordings or “dailies.” By understanding the visual style and structure of a project, the system can help filmmakers make technical adjustments without the need for extensive reshooting.
For example, the technology can help maintain visual continuity between scenes or assist in fixing production issues that may appear during editing. The goal is to make post-production work faster and more efficient while preserving the original creative vision of the film.
Netflix executives said the acquisition will allow the company to integrate these tools directly into its production process as it continues to invest in original movies and series.
Ben Affleck to Join Netflix as Senior Advisor
As part of the agreement, Ben Affleck will join Netflix as a senior advisor. In this role, he is expected to provide guidance on how the technology can be used by filmmakers working on Netflix productions.
Affleck, an Academy Award-winning filmmaker known for directing and starring in several major films, has expressed interest in exploring how technology can help improve filmmaking without reducing the role of human creativity. The startup was built with safeguards intended to ensure that the final creative decisions remain with filmmakers rather than automated systems.
Growing Interest in AI Across the Entertainment Industry
The acquisition comes as media and entertainment companies increasingly examine how artificial intelligence can be used in film and television production. In recent years, AI has been used in areas such as visual effects, editing, and production planning. At the same time, the technology has sparked debate within Hollywood about its potential impact on creative jobs.
By acquiring InterPositive, Netflix appears to be positioning itself to develop new tools that could streamline production while continuing to rely on human storytellers. As competition among streaming platforms grows and production costs remain high, technologies that help filmmakers work more efficiently may play an increasingly important role in the future of the entertainment industry.
