Nourish is a health tech company transforming how Americans with chronic diseases access nutrition care. Founded by three friends, Aidan Dewar, Stephanie Liu, and Sam Perkins, who improved their own health with dietitians, Nourish offers insurance-covered virtual visits with registered dietitians, using AI to make wellness simple and personal.
Nourish started in 2021 in New York City, shortly after getting support from Y Combinator, to address gaps in the U.S. healthcare system. The founders noticed that many people lacked access to dietitians, leaving them without tools to manage diabetes, heart disease, hypertension, and gut problems through nutrition, the root cause of over half of chronic illnesses. They created a virtual platform that connects patients, dietitians, and insurers, offering telehealth visits, personalized nutrition assessments, meal plans, grocery tips, and lifestyle changes, often at no cost thanks to wide insurance partnerships.
Nourish started small but quickly grew to serve all 50 states, working with commercial insurance, Medicare Advantage, and Medicaid to reach up to 150 million people. Based in New York, the team has 51 to 200 employees and focuses on making care easy and affordable by removing barriers like travel and high costs. The platform uses AI to tailor advice based on medications, preferences, and progress. It has evolved from a simple telehealth service into a full ecosystem with recipe libraries, progress tracking, and employer wellness programs. This growth comes from listening to real users and shows how simple nutrition can prevent and even reverse health problems.
How They Lead the Company
Leadership at Nourish is personal and action-focused, led by CEO Aidan Dewar and co-founders Stephanie Liu and Sam Perkins. Their own experiences with diet changes that solved chronic issues inspire a “patient-first” approach. They tackle tough problems with curiosity and quick feedback. Dewar stresses creating “radically better” care that puts people first, blending expert dietitians with AI to deliver effective, affordable results instead of afterthought treatments.
The team works with urgency, creating a fun yet focused culture. Dietitians have flexible tools and freedom to innovate while helping many patients. They base decisions on patient stories and clinical data, avoiding burnout by growing steadily and focusing on long-term trust instead of hype. Regular check-ins with users and partners keep leaders grounded. The 51 to 200 employees are encouraged to try new ideas and celebrate small wins like smooth app updates or cost-saving features. This caring, resilient approach helped Nourish grow from a startup to a strong Series B company, making efficiency feel natural and welcoming.
Key Achievements
Nourish has a solid track record of funding and growth. In April 2025, it raised $70 million in Series B funding led by J.P. Morgan Growth Equity, with support from Thrive Capital, Index Ventures, Y Combinator, and Atomico. This reflects strong confidence in their model during the chronic disease crisis. Earlier rounds raised over $114 million, helping improve AI features that make about 94% of visits free through insurance.
Since going nationwide after 2021, Nourish has created tools for health systems and employers and shown it can lower healthcare costs through nutrition therapy. The platform offers common telehealth features, diet support, and integrations that lead to real lifestyle changes. Backed by Y Combinator’s reputation, Nourish now serves hundreds of thousands of users and has earned spots in top accelerators and investor portfolios. This success shows they simplify care and promote prevention on a large scale.
Impact on Making Projects Easier and More Efficient
Nourish makes managing health easier for patients, providers, and partners by removing barriers and adding helpful shortcuts. Patients can book video visits instantly through the app, with no offices or copays for most. They get personalized plans that fit their daily routines, including grocery lists and medication guidance, all powered by AI for quick updates. This turns vague goals like “eat healthier” into clear, manageable steps that boost energy and stick with you.
For healthcare teams and employers, Nourish integrates easily, offering real-time dashboards to track groups, reduce readmissions, and demonstrate return on investment with data on saved costs. Its virtual platform can serve thousands without logistical hassles, while dietitians deliver care quickly. Overall, Nourish proves that small, supported changes, like weekly check-ins or swapping meals, can lead to big benefits: fewer ER visits, happier staff, and proactive wellness that saves time and money across the system.
Personal Approach and Plans
The founders’ warm, relatable vibe really comes through. They’re everyday people who improved their health with dietitians and now share that “aha” moment widely. Aidan Dewar often talks about the “care we wanted ourselves,” staying humble, engaging patients directly, questioning assumptions, and learning from feedback. This grounded optimism, fun yet mission-driven, makes Nourish feel like a supportive friend during tough health challenges.
Looking ahead, Nourish aims to lead nationwide in food-as-medicine by strengthening insurer partnerships, hiring more dietitians, using advanced AI for better predictions, and reaching underserved communities. They also plan to grow partnerships with employers and improve technology to make care even more personal. Their goal is a world where nutrition is the simple first step in healthcare. With proven success and real passion, Nourish is ready to help millions make empowered health choices.
