The hospitality technology sector is witnessing a significant shift as RealTime Reservation (RTR) strengthens its position in the market through the acquisition of STAY. The deal brings together two companies focused on helping hotels improve guest experiences while creating new revenue opportunities. With the acquisition complete, the combined organization will serve more than 2,000 hospitality properties across over 75 countries.
The move reflects a growing trend in the hospitality industry, where hotels are investing in technology that helps them connect with guests before, during, and after their stay.
Bringing Together Complementary Technologies
RealTime Reservation is known for its platform that helps hotels manage reservations for amenities, activities, and other on-property experiences. STAY specializes in digital guest engagement solutions that help hotels communicate with guests and personalize their stay.
By combining their technologies, the companies aim to create a more connected guest journey. Hotels will be able to manage guest interactions, promote services, and streamline operations through a broader hospitality platform. The acquisition expands RealTime Reservation’s capabilities and gives hospitality operators access to tools that support both guest satisfaction and ancillary revenue generation.
A Larger Global Presence
Following the acquisition, the combined company will serve more than 2,000 properties located across North America, Europe, Latin America, and the Caribbean. The platform’s reach now extends to more than 75 countries, significantly increasing its global footprint.
The companies also serve properties associated with several well-known hospitality brands, including Hyatt, Radisson, RIU, IHG Hotels & Resorts, and Barceló. This expanded presence gives the organization a stronger position in the competitive hospitality technology market while allowing it to support a wider range of hotels and resorts worldwide.
Leadership Sees Opportunity for Growth
Shawn Tarter, Chief Executive Officer of RealTime Reservation, said the hospitality industry continues to move toward more connected and personalized guest experiences. He noted that bringing STAY into the organization creates an opportunity to help hotels improve operational efficiency while enhancing the guest journey.
According to Tarter, the combined platform is designed to support hotels as they seek new ways to engage guests and increase revenue beyond room bookings. Joan Lladó, President of Europe at STAY, also highlighted the strategic fit between the two companies. He said both organizations share a common vision of helping hospitality businesses create better guest experiences through technology.
Support from Wavecrest Growth Partners
The transaction received backing from Wavecrest Growth Partners, a Boston-based growth equity firm. The investment firm believes the combined company is well-positioned to help hotels improve guest engagement while unlocking additional revenue opportunities.
Wavecrest Managing Partner Vaibhav Nalwaya described the businesses as highly complementary and said the hospitality industry continues to look for solutions that support both guest satisfaction and operational performance.
Looking Ahead
STAY will continue operating within the combined organization under the leadership of Joan Lladó. The acquisition creates a larger hospitality technology platform that combines guest engagement capabilities with ancillary revenue management solutions.
As hotels continue searching for ways to deliver more personalized experiences, the combined strengths of RealTime Reservation and STAY position the company to play a larger role in the future of hospitality technology. With a presence in more than 75 countries and a customer base exceeding 2,000 properties, the newly expanded organization enters its next phase with a broader reach and a stronger portfolio of solutions for the global hospitality industry.
