Former Meta executives expand an autonomous AI system for social engagement and commerce
Nectar Social has raised $30 million in Series A funding as the startup accelerates its push into AI-powered social marketing and commerce. The Palo Alto-based company, founded by former Meta executives Misbah Uraizee and Farah Uraizee, announced the investment alongside the launch of its autonomous AI product, Nectar Agent, designed to help brands manage large-scale customer conversations across social media platforms.
The funding round was led by Menlo Ventures and its Anthology Fund, an AI-focused initiative created in partnership with Anthropic. Existing and new investors, including True Ventures, GV, and Kinship Ventures, also participated in the round. According to the company, the latest investment brings Nectar Social’s total funding to more than $40 million.
Startup Builds AI System for Modern Brand Conversations
Founded in 2023, Nectar Social develops AI tools that help companies monitor, manage, and respond to online conversations in real time. The platform combines community management, social listening, creator engagement, and commerce tools into a single operating system powered by autonomous AI agents.
The company said its technology integrates with major social platforms, including Meta, TikTok, LinkedIn, Reddit, and X. Its newly launched Nectar Agent uses multimodal AI to analyze text, video, images, and audio while helping brands respond to customer comments and direct messages faster.
Misbah Uraizee, co-founder and CEO of Nectar Social, said brands are facing growing pressure to maintain a constant presence across digital communities and social commerce channels.
“AI is creating infinite content, and brands now need infinite presence,” she said in the company’s official announcement.
Before launching Nectar Social, Misbah Uraizee worked on News Feed and creator monetization products at Meta, while Farah Uraizee previously helped scale Facebook Groups as an engineering leader.
Platform Supports Millions of Weekly Interactions
Nectar Social said its platform currently powers more than 10 million customer interactions each week for brands across retail, beauty, and consumer products. The company also stated that its tools have helped connect more than $100 million in revenue to social-driven engagement activities.
Brands using the platform include e.l.f. Beauty, Liquid Death, Figma, Babylist, Graza, and Caraway, according to the company announcement.
The startup said some clients have recorded higher response rates and stronger customer engagement after adopting Nectar’s automated workflows. The platform is designed to identify untagged brand mentions and emerging trends that traditional social listening systems may miss.
Investors Increase Focus on Agentic AI
The funding reflects growing investor interest in “agentic AI,” a category of AI systems designed to take actions autonomously instead of only generating content. Venture firms are increasingly backing startups that automate workflows across customer service, marketing, and commerce operations.
Amy Wu Martin, partner at Menlo Ventures, said Nectar Social stood out because brands are already using the product to drive measurable business outcomes.
The company plans to use the new capital to expand its engineering and AI teams in the San Francisco Bay Area and New York while strengthening platform partnerships and product development efforts.
