TransFi has appointed Victor Lucena as Chief Executive Officer for Latin America, a move aimed at strengthening its regional expansion strategy. The company announced the appointment on May 25, 2026, in São Paulo. The leadership change marks a clear step in TransFi’s efforts to scale its presence across the Latin American payments market.
Lucena will oversee TransFi’s operations in the region and guide its expansion strategy. His role will focus on building partnerships, improving market reach, and supporting the company’s cross-border payments infrastructure across Latin America.
Experienced payments executive takes charge of LATAM operations
Victor Lucena brings more than a decade of experience in the global payments industry. He has held senior roles at several major fintech and payments companies, including Worldpay, PayU, Rapyd, and Thunes.
Throughout his career, he has worked on expanding payment networks, developing regional market strategies, and supporting cross-border financial operations. His experience across multiple international payment platforms positions him to lead TransFi’s regional growth plans in Latin America.
TransFi’s focus on cross-border payments and stablecoin infrastructure
TransFi operates as a global payments infrastructure company with a focus on cross-border transactions. The company works on improving international money movement by developing faster and more efficient payment systems.
A key part of its strategy includes stablecoin-based settlement infrastructure, which it positions as an alternative for improving speed and reducing friction in global payments. The company continues to target emerging markets where demand for faster and lower-cost cross-border payment solutions is increasing.
Latin America remains a high-growth payments market
TransFi highlighted Latin America as a rapidly growing region for cross-border payments. The company noted that the market generated approximately $34.6 billion in revenue in 2024 and is projected to reach $52.7 billion by 2030.
At the same time, remittance costs in global corridors remain relatively high, averaging around 6.35%, which exceeds the United Nations’ target of 3%. TransFi pointed to this gap as an opportunity for innovation in payment infrastructure, particularly through digital and stablecoin-enabled solutions.
Strategic push to deepen regional presence
With this appointment, TransFi aims to strengthen its operational footprint in Latin America and accelerate its long-term growth strategy in the region. The company plans to focus on building stronger local partnerships and improving regulatory alignment to support scalable cross-border payment solutions.
The appointment of Victor Lucena reflects TransFi’s broader strategy to expand in emerging markets where demand for faster, more efficient financial infrastructure continues to grow.
