AdRoll is a trusted digital advertising platform that helps marketers connect with the right audiences and grow their businesses. Since launching in 2006, it has focused on practical tools that make advertising easier and more effective for brands of all sizes.
AdRoll began in 2006 when founders Adam Berke (CEO), Aaron Bell (CEO), Peter Krivkovich (CTO), and Valentino Volonghi (Head of Engineering) saw a need for simple online advertising. They created an easy-to-use ad network to help smaller brands compete without big budgets, growing from basic display ads to smart retargeting tools.
Over time, AdRoll grew by paying attention to marketers’ real challenges. In 2019, the parent company rebranded as NextRoll to expand beyond retargeting, launching RollWorks for B2B marketing and other services. Then in 2025, it brought everything back under the AdRoll name, creating one strong platform for B2C and B2B marketing.
This steady growth reflects AdRoll’s practical experience, backed by 20 years of data from over 100,000 advertisers, more than 40,000 active customers worldwide, and billions of consumer interactions. They link messages to audiences, data to insights, and technology to results, always focusing on what works for everyday marketing teams.
Leadership Approach
Current CEO Vibhor Kapoor brings a hands-on style shaped by years in marketing, product management, sales, and global operations. As a former President of AdRoll, leading sales and product growth before stepping into the CEO role, Vibhor also led marketing, and he has focused on clear strategies that deliver results across customer success and partnerships.
Kapoor’s approach focuses on teamwork and getting things done. He boosted sales, product, and growth by bringing everyone together around customer needs, just like the founders did. AdRoll’s leaders work closely with teams, providing 24/5 support for quick fixes or expert help when needed.
This warm and supportive leadership shows in their culture. They create tools that let marketers focus on big ideas while taking care of the details, building trust and long-term collaboration.
Key Success Stories
AdRoll has powered impressive wins for clients, proving its impact on efficiency. A global non-profit fighting hunger saw web traffic surge, ROAS up to 16.5X, and donation values rise 154% since using AdRoll’s multi-channel retargeting in 2019.
Total Expert, a CRM, reached 93% of priority accounts using AdRoll’s ABM tools, saved 5 hours a week on audience management, improved email open rates, and met industry benchmarks. These examples show how AdRoll simplifies campaigns, turning complex ad strategies into efficient revenue drivers.
The company has raised $70 million in its Series C and more than $89 million in total funding, serving over 40,000 customers worldwide today. Their AI, powered by vast real-world data, automatically optimizes bidding and targeting to help brands perform better with less effort.
AdRoll connects with over 100 leading CRM and measurement tools, creating an integrated system that uncovers insights and gets the most out of every marketing dollar. This practical setup has made projects faster and more predictable for thousands of users.
Practical Approach and Vision
At its core, AdRoll feels like a friendly partner, approachable and reliable, with a personal commitment to marketers’ success. Their team blends AI smarts with human insight, offering help exactly when needed, from instant optimizations to creative support.
Leaders like Kapoor reflect this approach by using their diverse experience to keep things simple and focused on people. They also prioritize privacy, using zero-, first-, and third-party data to keep ads relevant as rules change, leading the way in ethical advertising.
Looking ahead, AdRoll plans to grow its AI-powered platform and improve its multi-channel tools for full-funnel marketing. The 2025 unification positions them to simplify experiences even further, highlighting data-driven growth across e-commerce and B2B, forward-thinking tech, and partnerships with industry giants to balance performance with user privacy. This forward-thinking yet grounded approach promises even more efficiency for projects in a fast-changing digital world.
AdRoll’s journey from a startup ad network to a unified AI leader shows real practical expertise. Their leaders guide with warmth, focusing on results that save time and improve outcomes. Brands appreciate how it turns advertising chaos into smooth, efficient success.
