The beauty and wellness technology industry has added another unicorn as London-based Fresha secured an $80 million investment from global investment firm KKR. The deal values the company at more than $1 billion and marks a major step in Fresha’s global expansion journey.
Founded in 2015 by William Zeqiri and Nicholas Miller, Fresha has grown into one of the world’s leading booking and business management platforms for salons, spas, barbershops, fitness studios, and wellness businesses. The platform helps companies manage appointments, payments, customer records, marketing, and daily operations through a single system.
The latest investment came through KKR’s Next Generation Technology Growth strategy, which focuses on high-growth technology businesses. Fresha said the funding will help the company expand internationally and strengthen its technology platform.
Fresha Expands Global Presence
Fresha currently serves more than 130,000 businesses worldwide and supports over 35 million appointments every month. The company also processes more than $15 billion in annual gross merchandise volume, showing the growing demand for digital solutions in the beauty and wellness sector.
The company operates across the United Kingdom, North America, Europe, the GCC region, Southeast Asia, and Australasia. Over the past few years, Fresha has focused on building tools that help business owners simplify bookings, manage staff schedules, process payments, and improve customer engagement.
The company confirmed that it plans to use part of the new funding to develop additional artificial intelligence features designed to improve automation and customer experience for businesses using the platform.
KKR Backs Vertical Software Growth
KKR said Fresha has built a strong position in a fast-growing market by combining software services, payments, and marketplace tools into one platform. The investment firm also highlighted Fresha’s profitable business model and international reach.
Patrick Devine, Partner at KKR, said the company has created a platform that is deeply connected to the everyday operations of beauty and wellness businesses. He added that KKR sees strong long-term growth opportunities in the sector.
Fresha CEO William Zeqiri described the investment as an important milestone for the company. He said the new funding reflects the trust customers place in Fresha and will help accelerate the next phase of growth.
Rising Demand for Beauty Tech Platforms
The investment also reflects increasing investor interest in specialized software platforms that serve specific industries. As more beauty and wellness businesses move toward digital operations, companies like Fresha are becoming increasingly important in managing appointments, payments, and customer relationships.
With fresh backing from KKR and a valuation above $1 billion, Fresha is now positioned among the leading technology companies focused on the global beauty and wellness market.
